More sneaker porn! I have to admit my husband has a good eye for finding men’s basics. A few years ago he in his mind had found the ultimate score with Greats! Greats is a men’s and women’s sneaker company from Brookyn, New York by the two genius founders, Ryan Babenzien and Jon Buscemi. They hatched their original plan in 2007 but didn’t launch their brand until 2012. They wanted to offer very high quality sneakers at a reasonable price through a vertical system that would allow them to design, produce, and sell direct to consumers. No retailer mark up. Sounds too good to be true, right?! But they are doing it and crushing it!
Asif is a huge fan. He thinks that Greats is the sneaker must have for all guys. The style of Greats is simple, subtle, stylish, and clean. They are understated, cool, and not in your face. Think Vans meets Common Projects and meeting in the middle on price. My sneaker loving husband loves The Wooster and The Royal Classic. In fact my father-in-law, brother-in-law, and brother have all been gifted Greats. Ladies next, please!
So with all this Greats obsession, Asif is convinced that the women’s styles would be right up my ally. But it hasn’t been till now that I think I’m ready for some Greats! Maybe it is due to my sneaker love affair and my new foot issue. Sneakers are so easy to wear in the city and it is my preferred choice of footwear these days. Damn, I hate when he is spot on!
Get ready for some men’s greatness:
Get ready for some women’s greatness:
Don’t need new kicks? How about the newly released slides?!
Fact: They sell out like hot cakes so be sure to have a couple of runner ups!
all pics from Greats.