Spring is in full bloom at the new Converse retail store connected to the new Converse global headquarters at 1 Lovejoy Wharf in Boston. The minimal, clean, and hip space is stunning with sunlight streaming through the large glass windows. Very cool! It is well laid out showcasing kicks in pastel colors, track suits, and basics of t-shirts , sweatpants and joggers. You can head to the Blank Canvas to customize your sneakers or t-shirts. Converse welcomes you to engage with the products and get creative. One of my favorite reasons to head to Converse is to play at the Blank Canvas. I have designed my son’s past two birthday gifts at the old Newbury Street location with a unique customized t-shirt. Unfortunately the printer is currently under repair. But I did get to explore the new space and products. There is also a nod to the Boston Celtics with NBA x Converse Franchise Collection with Chuck 70 high tops paying tribute to local heroes. The TD Garden is a stone’s throw away. So be sure to pick yourself up a pair of screen printed leprechauns and clovers for some good Boston luck . After visiting the store, take a stroll along the waterside and enjoy a panoramic view of the Zakim Bridge. Converse could not have asked for a more stunning urban environment.
I love the new home of Converse. Sorry to say farewell to Newbury Street. The one downside to the new location is that there is no parking so I highly suggest public transportation. At the moment the Converse store is more of a destination with not a lot around it. But hang tight knowing Boston is exploding with new neighborhoods everyday. Plan your outing on a spring or summer day so you can stroll along the waterfront and take full advantage of the waterfront setting. Maybe head to the North End for lunch. There is cafe at Lovejoy Wharf so be sure to grab a coffee or whatever you fancy to get you to your next stop.