This Sunday’s style, Emerson Fry. A local east coast label which I discovered a few years back. EF offers everyday basics with a modern feel. She does a nice job balancing trendy with classic. A playful tee paired with denim or the black fringe dress styled with a white boot are two nice examples of tasteful spins with current trends.
Emerson Fry is easy to wear. Pieces can easily fold into any wardrobe. I see this label as an on point neutral. A safe buy with an affordable price tag. I love that her style seems ageless and approachable. She could reach a broader market with more diverse (age and body type) models.
Emerson Fry started in 2009 by Emerson Bethany Fry. I appreciate that all pieces are made in the USA with the exception of the India Collection which are made in India using heirloom printing and dye techniques.
EF is another independent designer to consider when you are hunting for a fresh piece to add to your closet. Emerson Fry