This week isostilo is hanging in Jupiter, Florida. One can’t go to Florida and not be drawn to water activities. My son conveniently lost his hat in the airport. So Blueline Surf & Paddle Co. here we come! I love surf shops and would love to call myself a surfer but no I just admire the hell of those that do! I find surf shops to be a stylish haven. The surf vibe is contagious and everything seems cooler when a surfer puts their stamp on it. Their love of the water is all-encompassing. Blueline offers everything you need to complete your beach needs. It is also a hip place to hang. There is an ice cream shop located next door and a tropical open air waterfront restaurant across the street called Guanabanas (more on this place later). Blueline has rentals for paddle boarding, surfing, and kayaking. One can also purchase a board if you are fully committed! If you head to West Palm then pass through Jupiter. The pier is a fun place to watch surfers, kite boarders, and meet a pelican. The beach runs for miles and is dog friendly. Here is what we eyed while strolling the shop.
I am always on the hunt for great owner operated shops that do it well and have authenticity. So check out Blueline Surf & Paddle Co. if you are in the area or online. isostilo is a fan!