No doubt the fashion industry must change its practices. But there is hope if more companies follow the footsteps of House Of Dagmar or at least take a page out of their book. In 2005, three sisters launched Dagmar, a Swedish contemporary label for women. Their standard is clear: high quality fabrics, high quality design, and high quality production. HOD takes sustainability seriously.
The sisters began measuring their carbon footprint in 2017. “We learned many things, for example that around only seven per cent of our fibres were sustainable when we started measuring. We also learned that using fibres that can be recycled or incinerated with energy recovery results in CO2 savings.” They don’t walk the talk. They are doing!
Back in 2017, 25% of Dagmar’s collections was sustainable and was a GOOD CHOICE. At the beginning of 2019, 50% of their collections were sustainable. For 2020 they hope to be at 90%! Dagmar introduced The GOOD CHOICE- label. A tag that promises the clothes it hangs on are made from ethically produced and environmentally friendly materials.
Where are they going with the goal?: Dagmar’s goal of becoming a climate neutral fashion brand by 2025, offering only 100% sustainable collections.
I love transparency! I love choices to buy good! I’m a fan of Dagmar!