The Stylish And Sustainable Sneaker, Allbirds

It is all about disruption!  If you haven’t heard of allbirds then get to know the “World’s Most Comfortable Shoe”.  A San Francisco based company founded by Tim Brown and Joey Zwillinger are shaking up the sneaker industry with affordable sneakers and wool lounge shoes.  Wool, tree, sugar, castor bean oil, recycled bottles, and recycled cardboard magically come together to deliver simple, no logo, no fuss functional footwear.  Allbirds is a transparent company from start to finish.  They have a wonderful program with the charity organization, Soles4Souls.  Lightly worn returned allbirds are given a second life to those in need.  This delights me (stay tuned for an upcoming post about returns!) 

I gifted my family for Christmas the allbirds’ wool loungers.  I am happy to report there were no returns only a few size exchanges.  The hype around this company is real and genuine.  Get ready Boston for allbirds opening on Newbury Street.    (images from allbirds)