At times I am guilty of ordering and returning like a revolving door. Boxes come in and boxes go out. I sit comfortably on my iPhone or iPad to scour sites that make ordering, returning, and free shipping not just compelling but effortless. Especially with a growing child that has zero interest in shopping. Online shopping is painless for he and I. It allows me to order multiple sizes since every brand runs differently. The inconsistency of sizing is a real challenge. Delivery to the front door 24 hours later with free returns makes it appealing. So how do you break this habit?
Something has to change. When you start reading about the harmful effects caused by the fashion industry you just can not ignore the facts. After reading an article forwarded to me, I am rethinking my shopping habits. BBC has revealed what happens to a large percentage of those online returns. For the most part, they end up in landfills. But it is not just the returns. It is the whole process of the garment industry. Time to make some changes.
My online ordering is going to take on more discipline. Practicing being selective with my purchases. Choosing to support more transparent companies. It is difficult when it comes to shopping for children. But thanks to a friend who shared with me Gap Inc.’s commitment to environmental goals through their Gap For Good has me revisiting Gap as a resource for the whole family. Plus they always have a promo!
Here is the eye-opening article, Your brand new returns end up in landfill from the BBC. Awareness, action, and even the smallest steps can make a difference. (images from BBC and Getty)
Stella McCartney is a leader in the fashion world. She speaks openly about the fashion industry’s harmful effects on the environment. Stella operates a transparent company that designs with intention and produces clothing in a responsible manner. Her designs are a combination of: feminine + masculine, utilitarian, and timeless. Stella hopes her pieces will be lifers in your closet. She is not about fast fashion. She is about awareness with action. Stella leads by example and believes the industry must do better. She was one of the first designers to drop leather and fur some 15 years ago.
Her recent Paris runway shows her commitment with upcycling, faux leather, organic materials, faux fur, Eco-canvas, and sustainable viscose (btw this is nothing new for Stella). She partnered with the iconic British brand, Hunter boots for this collection. A sustainable boot crafted from natural rubber and feature Yulex sock inserts (a plant-based alternative to neoprene). Stella McCartney is one to support! All images from Stella McCartney
It is all about disruption! If you haven’t heard of allbirds then get to know the “World’s Most Comfortable Shoe”. A San Francisco based company founded by Tim Brown and Joey Zwillinger are shaking up the sneaker industry with affordable sneakers and wool lounge shoes. Wool, tree, sugar, castor bean oil, recycled bottles, and recycled cardboard magically come together to deliver simple, no logo, no fuss functional footwear. Allbirds is a transparent company from start to finish. They have a wonderful program with the charity organization, Soles4Souls. Lightly worn returned allbirds are given a second life to those in need. This delights me (stay tuned for an upcoming post about returns!)
I gifted my family for Christmas the allbirds’ wool loungers. I am happy to report there were no returns only a few size exchanges. The hype around this company is real and genuine. Get ready Boston for allbirds opening on Newbury Street. (images from allbirds)
Make room for another tote bag! The Aiko Tote is a beautifully crafted bag made from German merino wool felt. The Aiko Tote comes in four stunning color blocks that will compliment all personal styles. A bag that is up for any adventure or errand. The Aiko sets itself apart with its soft vegetable dyed leather trim and handle, an interior zip pocket, as well as an open interior pocket. So need to worry where you will stash your keys, loose credit cards, and other essentials. It is all in the details! Just take a look at their attention to the interior label. This Los Angeles based company is led by Holger Graf and Daniel Lantz. They have combined their Japanese and German influences with a Southern Cali lifestyle to create distinct pieces driven by high quality materials. All pieces are designed, produced, and shipped from their home base of Los Angeles.
The beauty of using German merino wool felt: biodegradable, water-resistant, renewable, and sustainable
pics from graf lantz